• Michael Kowalski, Managing Director, Essmann GmbH
    „I have been convinced not only with Inter Pares' sharp analysis and conclusions, but especially with their ability to execute and deliver outstanding results together with our people. All projects quickly resulted in a strong RoI and created motivation and enthusiasm in the company."
  • Morten B. Steiner, former CEO TIA Technology A/S, now Nordic CEO Avanade
    „Together with Niels Kunov we designed a highly ambitious international sales strategy and translated it to concrete execution measures for the sales organization. Based on this we gained significant new Tier 1 Clients across Europe."
  • Jan Dam, CEO, Veksø A/S
    „The approach provided by IPMS has created fast growth to the German market for our organisation.”
  • Hubertus von Zastrow, Owner & CEO, pro-micron GmbH & Co. KG
    „Niels Kunov is a strong integrative and motivational personality, while always enterprising and results-oriented. He is a real value contributor in all forward-looking business development projects."
  • John Kristensen, Owner & CEO, Build-A-Bear Workshop GmbH
    „Niels Kunov has brought enormous value to our company. He is one of the absolute best board members I have worked together with."
  • Johannes Huxol, Managing Director, TRILUX GmbH & Co. KG
    „... always new ideas, always close to the customer. His flexibility, creativity and professionalism are truly exemplary. It is fun to work with him."
  • Michael Steinle, CEO, BSH Home Appliances Ltd.
    „The co-operation with Niels Kunov has led to a significant and sustainable jump in revenues with a European key account customer. His strategic preparation and subsequent implementation together with our team was on top level."
  • Tony Grimaldi, CEO, Cycleurope AB
    „Niels is really adding great value to our group of companies. He is an integral part of Cycleurope's long-term growth ambition.”
  • Mike Kaier, former Columbia Sportswear GmbH, Country Manager DE, NL & SLO, now Division Manager FALKE Ergonomic Sport System
    „The take-away for my team, and also for me, was very significant and sustainable. This meant that I achieved a genuine sales breakthrough with my team."
  • Jan-Simon Köritz, Managing Director, Universal Leasing GmbH
    „Inter Pares supported us in just the right way: Very fast comprehension of the issue, direct and decisive implementation, and they took full responsibility for the overall project outcome. That is precisely how I want to work with an external project manager."

Sales as the Key Differentiator

If you want to achieve extraordinary results, you are often faced with the challenge of having to orient the organization toward new customers and to reactivate your own team and ensure their buy-in. Remaining stuck in the past and continuing with familiar ‘business as usual’, is the greatest risk to ambitious development processes.


Training & Coaching to us means helping to overcome systemic limitations and to shift barriers at the level of the individual. We are focussed on increasing the efficiency and effectiveness of each individual as well as the whole organization. This facilitates the implementation of ambitious strategies and the achievement of new goals. Specifically, this requires the systematic anchoring of the key sales process elements with your employees. For example:


• Translation of product and service offerings into customer benefits and value
• Communication of effective customer messages
• Rigorous and convincing argumentation structure
• Authentic service orientation of each individual employee and of the entire organization
• The use of positive energy and passion for the business and its products


In training and coaching sessions, our most important commitment is to challenge and develop your employees by means of practical exercises and learning-by-doing in small groups (4-6 persons). That is how you learn the fastest and most enduringly. We do not work with standardised off-the-shelf learning programs, instead we customise the individual learning program to the challenges, needs and objectives of your organization.

Examples of Training & Coaching Workshops:

• Kick-off and implementation of sales campaigns
• Value proposition for heterogeneous customer segments
• Value-based selling
• Presentation skills
• Leadership seminars