Analysing and Understanding Sales Challenges
Understanding market potentials and opportunities requires objective and candid analysis of the market reality.
• Why do your customers buy from you?
• What sales are lost or won, and why?
• How systematically does your organization exploit the potential opportunities?
• Why are the available market opportunities insufficiently identified and addressed?
A deep understanding of market and customer realities, as well as the methodologies and processes of a sales organization, is the starting point to identifying barriers to development, in order to create market-based sales tools, along with targeted leadership and management tools.
Inter Pares draws on a methodology that is based on years of experience and is in continuous development. Every market situation is different, so we customise our approach to meet the specific challenges of each customer. We work closely with the client, before the project starts, to develop provocative hypotheses which ensure that existing thinking patterns are scrutinised and challenged. The guiding principle is: Focus on what is really important, generate genuine value creation opportunities through analysis.
Develop Pragmatic Solutions
Optimal solutions are usually directly derived from a clear and robust analysis. In order to achieve an innovative, forward-looking strategy, courage and the ability to conceive of new marketing concepts is sometimes required, and the willingness to challenge long-standing industry beliefs. Together with our customers we develop business strategies, business plans, sales & marketing concepts as well as operational marketing tools and clear implementation plans.
Review & Consulting Services:
• Sales process analysis
• Sales management
• Customer and key account management
• Distribution channel management and development
• Sales tools / analysis of customer value proposition (value-based sales)