• Tony Grimaldi, CEO, Cycleurope AB
    „Niels is really adding great value to our group of companies. He is an integral part of Cycleurope's long-term growth ambition.”
  • Mike Kaier, former Columbia Sportswear GmbH, Country Manager DE, NL & SLO, now Division Manager FALKE Ergonomic Sport System
    „The take-away for my team, and also for me, was very significant and sustainable. This meant that I achieved a genuine sales breakthrough with my team."
  • Jan Dam, CEO, Veksø A/S
    „The approach provided by IPMS has created fast growth to the German market for our organisation.”
  • Johannes Huxol, Managing Director, TRILUX GmbH & Co. KG
    „... always new ideas, always close to the customer. His flexibility, creativity and professionalism are truly exemplary. It is fun to work with him."
  • John Kristensen, Owner & CEO, Build-A-Bear Workshop GmbH
    „Niels Kunov has brought enormous value to our company. He is one of the absolute best board members I have worked together with."
  • Jan-Simon Köritz, Managing Director, Universal Leasing GmbH
    „Inter Pares supported us in just the right way: Very fast comprehension of the issue, direct and decisive implementation, and they took full responsibility for the overall project outcome. That is precisely how I want to work with an external project manager."
  • Michael Steinle, CEO, BSH Home Appliances Ltd.
    „The co-operation with Niels Kunov has led to a significant and sustainable jump in revenues with a European key account customer. His strategic preparation and subsequent implementation together with our team was on top level."
  • Morten B. Steiner, former CEO TIA Technology A/S, now Nordic CEO Avanade
    „Together with Niels Kunov we designed a highly ambitious international sales strategy and translated it to concrete execution measures for the sales organization. Based on this we gained significant new Tier 1 Clients across Europe."
  • Michael Kowalski, Managing Director, Essmann GmbH
    „I have been convinced not only with Inter Pares' sharp analysis and conclusions, but especially with their ability to execute and deliver outstanding results together with our people. All projects quickly resulted in a strong RoI and created motivation and enthusiasm in the company."
  • Hubertus von Zastrow, Owner & CEO, pro-micron GmbH & Co. KG
    „Niels Kunov is a strong integrative and motivational personality, while always enterprising and results-oriented. He is a real value contributor in all forward-looking business development projects."

CycleuropeTony Grimaldi, CEO, Cycleurope AB
Cycleurope is an international family-owned (Grimaldi Industri AB) group of companies operating in the bicycle industry. Our footprint covers Europe with a number of global consumer brands like Bianchi and Peugeot as well as market leading brands on the local level, e.g. Crescent, Monark, DBS, Kildemoes and Gitane.


I have known and worked with Niels Kunov since 2001 and have since that time hired him on a regular basis. He has got many talents, which I value:

  • high intellectual and strategic capacity
  • strong entrepreneurial focus
  • experienced and reliable execution management
  • extraordinary people skills on an international level
  • and most importantly: he is a challenging, yet likable, humorous and humble person that my management team and I enjoy to work with.

We have in the recent past cooperated on projects in 3 different markets in parallel. The speed, at which we were able to change our market approach was outstanding and the results in all markets have exceeded my expectations by far. I can therefore recommend Niels Kunov to any top executive who wants to achieve a real breakthrough success with his organisation.


Pro MicronJohn Kristensen, Owner & CEO Build-A-Bear Workshop GmbH
 I have known Niels Kunov since 2007. In my role as CEO and main investor of the German Build-A-Bear retail franchise operation I asked him to join the advisory board. Together with the rest of the investment team, we have successfully developed the concept until 2010 before selling it off to a German retail investment group.

As a board member, Niels has been an extremely valuable challenger to our thoughts and strategic moves. One of his strengths of course lies in the fact that he has a deep understanding and knowledge of the German retail environment. Furthermore, he is a pro-active board member that takes initiative and helps create tangible business opportunities while also supporting management on operational issues. This has proven invaluable to a medium-sized company structure like Build-A-Bear in Germany. Due to his strong mediation and inter-personal skills, Niels was the critical resource in a complex but at the end successful divestiture process of the company to the new group of investors.

Hubertus von Zastrow, Owner & CEO, pro-micron GmbH & Co. KG
 Pro MicronI have known Niels Kunov for 14 years, and have experienced him in three different roles:

  • As a customer in my role as head of the European fleet management activities of Daimler AG
  • As a partner: in my role as co-partner of management consulting firm KMC
  • As an entrepreneur: in my role as owner of a technology company

Whether as a manager, a team colleague, or as a management consultant - Niels Kunov is characterized above all by the ability capture the imagination of the people in his environment and to motivate and integrate teams toward a common goal. Probably due to his international background and deep understanding of various cultures, he knows how to put himself in the shoes of the other people. Over the years he has always proved to be an extremely reliable person of high integrity. In addition to his strong leadership skills, Niels Kunov has the ability to function as a generalist and applies himself with great versatility to many situations. He quickly penetrates and understands complex issues, and has the ability employ the skills of experts in the appropriate places in order to achieve a solution to the problem in a strategic manner. As such, I have to this day always been able to rely on Mr Kunov in tackling the most demanding problems and challenges.