Go-to-Market Strategy Germany, Urban Furniture / Cycling / Lighting
Contents:
Explorative market breakthrough survey in the urban furniture industry (public furniture, cycling and lighting) in Germany – a sector, which is characterized by complex and long decision processes on the route to market with both public and private stakeholders.
Development of a clear and innovative Go-to-Market Strategy including a detailed implementation roadmap in order to secure an aggressive and swift execution. The project was executed in close cooperation with the management team and the board / owners in order to secure a strong foundation for the decisions required going forward. On an operational level, the market survey resulted in several concrete customer leads that Sales were able to convert to orders.
Result:
Sharp increase in order intake with more than +50% after one year
Project management in the financial services industry
Contents:
Management of a major project for IT equipment rental returns (13,000 work stations).
Planning and operational management of transportation, storage, technical appraisal and re-marketing of all goods. Negotiation and mediation with customers and service.
Result:
Attainment of optimum resale value
Presentation training, improvement of dealer value proposition (value-based sales)
Contents:
Held series of presentation skill training sessions in small group format (approximately 5 participants) with the management, sales management and field sales and marketing.
Intensive training in presentation, argumentation, and sales to enable a significant and ambitious expansion of business with existing customers and the acquisition of new customers.
Presentation skills training and development of a customer value proposition with the aim of achieving competitive advantages by means of a customer presentation and reasoning with high impact.
Result:
High motivational levels among the participants, rate of customer acquisition has accelerated, sales increases of up to 25% were achieved.