• Morten B. Steiner, former CEO TIA Technology A/S, now Nordic CEO Avanade
    „Together with Niels Kunov we designed a highly ambitious international sales strategy and translated it to concrete execution measures for the sales organization. Based on this we gained significant new Tier 1 Clients across Europe."
  • Johannes Huxol, Managing Director, TRILUX GmbH & Co. KG
    „... always new ideas, always close to the customer. His flexibility, creativity and professionalism are truly exemplary. It is fun to work with him."
  • Tony Grimaldi, CEO, Cycleurope AB
    „Niels is really adding great value to our group of companies. He is an integral part of Cycleurope's long-term growth ambition.”
  • Michael Kowalski, Managing Director, Essmann GmbH
    „I have been convinced not only with Inter Pares' sharp analysis and conclusions, but especially with their ability to execute and deliver outstanding results together with our people. All projects quickly resulted in a strong RoI and created motivation and enthusiasm in the company."
  • Jan-Simon Köritz, Managing Director, Universal Leasing GmbH
    „Inter Pares supported us in just the right way: Very fast comprehension of the issue, direct and decisive implementation, and they took full responsibility for the overall project outcome. That is precisely how I want to work with an external project manager."
  • Michael Steinle, CEO, BSH Home Appliances Ltd.
    „The co-operation with Niels Kunov has led to a significant and sustainable jump in revenues with a European key account customer. His strategic preparation and subsequent implementation together with our team was on top level."
  • John Kristensen, Owner & CEO, Build-A-Bear Workshop GmbH
    „Niels Kunov has brought enormous value to our company. He is one of the absolute best board members I have worked together with."
  • Jan Dam, CEO, Veksø A/S
    „The approach provided by IPMS has created fast growth to the German market for our organisation.”
  • Mike Kaier, former Columbia Sportswear GmbH, Country Manager DE, NL & SLO, now Division Manager FALKE Ergonomic Sport System
    „The take-away for my team, and also for me, was very significant and sustainable. This meant that I achieved a genuine sales breakthrough with my team."
  • Hubertus von Zastrow, Owner & CEO, pro-micron GmbH & Co. KG
    „Niels Kunov is a strong integrative and motivational personality, while always enterprising and results-oriented. He is a real value contributor in all forward-looking business development projects."

Market and Customer Orientation

Inter Pares is specialized in market-oriented sales optimization. Our expertise lies in the identification of potentials and their systematic exploitation.

The professionalism of the sales organisation is today the key differentiator of successful companies. “A sales force merely exhibiting presence”, “inflexible customer management”, “fiefdoms“ etc. are not only inadequate, such antiquated strategies also lead to failure. A modern sales structure is integrated with the customer and its value creation process, and as a result produces sustainable differentiation from the competition. This is the only way to achieve above-average, profitable growth and market share.

In our view, this depends on three main items:

  • An objective assessment of the truly relevant and available market and customer opportunities/potentials
  • Create the appropriate structures and processes, i.e., sales channels, partners, field sales organization, sales planning and control
  • The development of customer-oriented marketing initiatives, i.e., the manner in which products and services are tailored to customer needs and how these are communicated